За испит из предмета Основе маркетинга студенти се ослобађају следећих делова из књиге: Истраживање тржишта стр.96 – 117. Истраживање понашања потрошача стр.131 – 147. Нов производ – инструмент маркетинг микса стр.185 – 215. Међународни маркетинг стр.296 – 308. Маркетинг пољопривредно-прехрамбених производа стр.315 – 318. Маркетинг личности стр. 319 – 321.
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